I started using Native this year and absolutely love it. First, I love that it's all-natural and aluminum-free. But most important for me, having a natural product that is actually fragrance-free -- and effective! -- is amazing. Sneaking up on wildlife is difficult enough, but when your soap, shampoo and deodorant has a heavy fragrance, you might as well kiss stealth-mode goodbye! I was thrilled to find that Unscented Native is truly unscented. Of course, if you enjoy natural fragrance, Native has some great scents, too.